The Ten Commandments of Linking (Part 2)
By Glenn Canady
©2003 All rights reserved
6. Thou shall always tell others where their link is
Don't make someone hunt for 10 minutes on your web site to verify that you posted their link. Just
give them the URL where you've put the link or tell them what category you posted them in.
Everybody's time is valuable and nobody wants to hunt for their link for very long.
7. Thou shall NOT SPAM for link requests
If you send email to unrelated web sites in your link directory just because you want to possibly
get a link, then you are spamming in mind and spirit. The webmaster who receives this kind of email
is not going to be a happy camper because your web site does not remotely match their web site and
has nothing to offer their visitors. The webmaster is most likely just going to delete your email
but if you catch them on a bad day, he might report you to the spam police. Either way you lose!
Make sure you only send email to sites that match your chosen theme and tell them exactly what page
you'd like to see your link on in the letter. That way the person that gets your email will know
that you've actually been to their site and that you cared enough to tell them where to stick your
link!
8. Thou shall keep thy link requests short and sweet!
Don't tell people your whole life story when you ask for a link because they really don't care!
When I get a link request, I'm looking at these factors.
Is this site somewhat related to my site and does it fit in my link directory theme?
Has this person already linked to me?
Can I easily find their link area from the home page?
Does this site have a coherent theme or is it just a link farm?
Is the page that my link is on have less 50 links or less?
Does at least the home page of the site have some Google PageRank? If not, then I'll probably let it slide if the site is
fairly new.
So in your link request letter, just tell them where their link is and where in their directory
you'd like to be placed. Also, give them the description that you'd like to use for your web site's
listing too. That's all they need to know.
9. Thou shall always keep thy word
If you tell somebody that you're going to upgrade them to link partner status, then make sure you
do it right away or let them know when they can expect it to be done. Update your link directory
promptly and always keep your word to your link partners. They did give you a link when you asked
for it and therefore deserve your respect.
10. Thou shall not take down your link partner's link
If you give somebody a link, then don't delete it when you think nobody's looking! I've seen
people try to pull one over on me by getting a link, then deciding to delete their entire link
directory a few months later! These people must think that a link directory is just something that
you do for a while and then delete when you have some links or something. Linking is not just
something you do for a bit and then throw away - it's a total way of life dude! When you're doing
linking right, you're building a valuable resource that will get lots of traffic.
I hope you enjoyed this article. If you did, be sure to get your Gorilla Marketing membership.
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Give away this article and help stop the linking crisis!
If you're a webmaster, you're probably sick and tired of people doing linking wrong and wasting
your precious time too. Well, here's your chance to do something about it! Just give this article
away to anybody that you see violating any of the 10 Commandments of Linking. You're free to give
this article away anyway you wish. With your help, we can stamp out the current linking crisis in our lifetime!
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