Benefits of Article Marketing
By David Zohar
©2005 All rights reserved
In the real world, advertising is synonymous with more expenses for the
business enterprise. TV spots, print ads, promotional campaigns...
companies will have to spend just to get their business message to as
many people as possible. Thankfully, online ventures are not beholden
to such a rule. The World Wide Web provides so many channels wherein
marketing campaigns can be launched without having to type in your
credit card details. Amazing, isn't it?
This is the reason why Internet marketing has blossomed to what it is
today. It is very accessible to many people, as steep financial
investments are more of the exceptions rather than the general rule.
Indeed, there are many avenues on the Internet that would allow a
business with an online presence to advertise its offerings.
One of these amazing avenues, and quite possibly, the most cost-efficient and powerful of them all, is article marketing.
By its very label alone, you would immediately get the idea that it has
something to do with writing articles. This is correct. You see, by
writing articles about the subject matter relevant to our business, and
by distributing the same to the many channels in the World Wide Web, we
will be able to reach so many people and each of them would regard us as
experts in the field.
Still confused as to how article marketing works? Here is a
step-by-step guide that would teach you the ins and outs of this
fantastic marketing strategy:
Write a premium, highly informative 300 to 1,200 word article about the
subject of your business. If your business, for example, is concerned
with dog care, you could write an article about proper dog grooming.
Include a resource box at the end of your article. Your resource box is a concise summary of who you are, what you're
about, and could also have a link to your website.
Submit your article to the many article directories that can be found on the web.
Every time a person gets to read your article as displayed in the
article directories, the link to your website would be exposed and there
is a higher likelihood of gaining more unique visitors for your web
pages. These article directories are seen by millions of people each
and every day, as they are easily indexed by the search engines.
The philosophy behind article marketing is a tactic popularly referred
to as back linking. Since getting indexed in the search engines is
quite a difficult chore, and often, the results would take months before
they could bear fruit, a lot of Internet marketers have resorted to back
links to get a piece of the search engine pie.
Back links are links to your website which you manage to display in other sites that have a high Page Rank (PR) in
the search engines. It's almost tantamount to piggybacking your way to instant online prominence.
There are so many benefits that can be derived from article marketing. Do consider the following:
If you could write your own article, it's a free marketing vehicle.
If you can't write your own article, or if you simply don't have the time to prepare a piece, you could always hire a
ghostwriter to write one for you. The going rate for a standard 500 word article is 3 to 10 dollars.
Including your link in the resource box would make it visible to the many people who would get to read your article.
This could potentially equate to an equal amount of new traffic for your site.
There is always a chance that your article would get picked up by an electronic newsletter, called an ezine, and this
would expose your link to new audiences which could also result in new traffic for your web pages.
There is also a chance that your article would get picked up by a printed publication, and the readership of the same
would get to know the products or services which your business offers.
By writing a highly informative piece, you'll be able to brand yourself as an expert in the field in the eyes of your
readers. They'll get to trust you with their needs, whenever they would arise. This is pre-selling at its finest!
With all that is going for article marketing, there should be no questions as to why it is heralded as one of the most
potent marketing strategies today. Try it out and elevate your advertising campaign to the next level, all without spending
a single cent at that.
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