Warning: Five Things Every
Newbie In The
Internet Marketing
Business Needs To Know
By Blaz Blanic
©2006 All rights reserved
At first, people don't know it even exists. Then they come across a web site that tells them Internet marketing exists
and that it's easy to do... if only they buy some e-book.
After reading a hyped-up sales letter, they decide to buy and to magically start making a fortune online. After a few
failed attempts, they get discouraged and leave the business. "It is too hard", "It will never work for me", is
what they say to themselves.
The reason they failed is very simple. They were falsely lead to believe that Internet marketing requires no work, no
investment and is something that just happens. And if you already have a web site, boom , money starts rolling in.
The truth is a bit different and. in this article, I would like to expose the five things that any newbie to Internet
marketing should know to avoid failure.
The first thing every newbie in the Internet marketing business should
learn is how to sell. Seriously, this is one of the most important
things. If you don't know how to sell, you've got nothing. Simply
becoming an affiliate and putting some links up on web sites can work a
little bit. But if you know how to pre-sell the product you're
promoting, you'll see many sales made. This holds true even more if
you're selling your own product. You have got to have a sales letter. It
is the most important part of your marketing. Read on to learn where you
can attain such knowledge.
The second thing newbies usually forget was said before by other online
marketers, but is so important that I would like to mention it again.
The first thing anyone should do after completing the web site is to
plan or schedule the promotion of it. Simply write a weekly schedule:
- Monday: write and distribute an article; post on my blog (3 hours of work)
- Tuesday: write and distribute a press release (2 hours of work)
- Wednesday: post on my blog (30 minutes to an hour)
- Thursday: do research and write another sequence of my autoresponder (2-3 hours of work)
- Friday: get even more links to my site
It's also a good thing to post to forums in your niche. But do it 30 minutes to an hour at most. Don't get lost on forums.
Don't waste time. Your priority is to get your site more visitors and to build credibility for yourself.
Failing to plan promotion is practically a guaranteed way to failure or at least to prolonging the path to your success.
The third thing every newbie should know is don't be afraid to spend
some money. Be it on PPC, link exchanges or other advertising. Just make
sure your ROI (Return On Investment) is positive. You should test your
campaigns and always track everything. Invest in marketing courses and
guides. An excellent course can be found at
bestmarketingresource.com. It's very cheap and will teach you
everything from how to write killer sales letters, autoresponders to how
to optimize your web sites for search engines and much more. I found it
particularly useful and think every newbie would greatly profit from it.
Fourth, newbies usually get sucked in the "how to" vacuum and begin to
buy and read all the courses and then never implement what they've
learned. One good course is enough to get you started. Surely you MUST
educate yourself all the time, but just get one course and DO what they
tell you to do. The course I recommend gives you ten one-hour long
interviews with the top experts in the field of Internet marketing, plus
a giant resource manual that will teach you every trick and technique to
get your online business into high gear, even if you've never done
it before. It is officially the number one marketing course of the year
2005 and gives you everything you HAVE to know in order to succeed
online. You can find it at bestmarketingresource.com.
The fifth and final thing I would like to touch on is people will never
(or rarely) buy from you if they've never heard of you. They won't buy
from "The Millionaire" or from "Thunder85", but from real people they
trust and have heard of before, like Mark Joyner, Michael Glaspie and
[insert your name here]. This is a huge hint. Get known, build
credibility and establish authority. I'll be talking about these things
on my blog insidemarketing.blogspot.com soon so
you're welcome to visit it.
This concludes the five things every newbie in the Internet marketing business should know in order to avoid failure and
quitting too soon, because there's a lot of money to be earned on the Internet and with a little work and effort almost
anyone can do it.
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