Top 10 Tools to Turbo Charge Your Marketing
By Donna Gunter
©2005 All rights reserved
Most business owners hate the entire marketing process. I find marketing to be an energizing exercise to showcase my
creativity, however, and enjoy it, when I do it. However, I fall into the same trap as millions of other small business
owners; I'm so busy with clients (my profit generating days) that I often push aside my marketing (my business
development days).
So, to aid me in my marketing efforts, I try and "get the most bang for the buck" out of what I actually end up
doing, and try to do that with a minimal amount of effort. These are 10 tools that I use in my marketing efforts that
help me turbo charge my marketing:
1. Assessment Generator
Like to create an interactive survey or assessment that will help your visitor learn something about his/her life or
business? With Assessment Generator, you can create online assessments that you can post to your web site to increase
your traffïc and attract more clients.
2. AudioAcrobat
AudioAcrobat makes audio streaming fast and simple, whether you want to add an audio greeting or audio testimonials to
your web site or send out an audio postcard or record a teleclass.
3. Ezine Director
Ezine Director is a great service for creating, mailing and reporting back on the success of your newsletter. I love to
be able to see how many readers opened my newsletter, who opened the newsletter, and what links they clicked on from the
newsletters. EzineDirector offers the service frëe of charge if you send out less than 249 emails per month.
4. FreeAudioConferencing.com
Ever need to meet with colleagues, associates or even family members at a distance, but don't want to do it face to
face? A teleconference bridge line can bring up to 100 people together at one place over a teleconference phone line.
You can also conduct classes and training this way. And best of all, it's frëe!
5. Google News Alerts
Need a quick way to find out who's talking about you online? Want to know on what sites your content might end up? Need
to discover what your competitors are up to? Google Alerts let you type in an unlimited number of search terms, like
your name, your company name, your industry, the name of your competitors, etc. Google will then deliver an email alert
for any mention of your search term online. This is a wonderful way to track your own PR as well as industry trends.
6. Kickstart Cart
Kickstart Cart is easy to use and setup, and offers the ability to create affïliate programs, follow up with prospective
and current customers with autoresponders, create coupons for limited-time offers, as well as enable buyers to
immediately download electronic purchases (e-books, audio files). There is a frëe 30-day trial, but don't sign up until
you have the time to test drive it; 30 days goes by fast!
7. Press Release Distribution Services
A well-written press release about a new development in your company can earn you great amounts of frëe publicity, at
little or no cost! I use the services that distribute the releases at no cost, and several of them offer a low-cost
upgrade ($10-$30) to expand the reach of your release. To see the listing of the frëe services that I use, visit:
http://www.onlinebizcoachingcompany.com/resources.htm.
8. SubmitYourArticle.com
If you've ever tried to manually submit your articles to article directories, you'll find it to be a time-consuming
task. SubmitYourArticle.com automates this process by allowing you to submit up to four articles each month and then
distributes the articles to hundreds of web sites, article directories and ezine publishers. I've just started using
this service and I'm already seeing results!
9. SalesLetter Generator
Need to create a quick one page web site for a special program or product you're offering? I often need to do this, but
need a bit of help in writing the content. Salesletter Generator asks you a series of questions about what you're
offering, and when you've answered the questions, generates a one page salës letter in HTML that you can post
immediately! It saves me lots of time and energy, much easier than trying to determine how to write this on my own!
10. Typepad
I've tried out several blogging software services and Typepad is the one that I found to be both simple to use and
powerful. You can set up as many blogs as you desire with a Pro account and you can customize your blog in an infinite
number of ways. You can also password-protect your blog and use it as a client-only portal to share info and files with
your client base.
Marketing can be a chore, or it can be a creative process that ignites your business. See how these tools can help
you turbo charge your marketing plan!
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