Top Ten Reasons to Write Articles
to Publicize your Business
By Judy Cullins
©2005 All rights reserved
If you have spent time and money down the drain waiting for "word of mouth" to kick in, or multiple hours on
networking meetings, you may want to investigate this number one way to publicize your service. Beginners welcome. And,
once you learn the skills, you can delegate it all to your office assistant.
Here's the top ten reasons:
1. It's totally free.
Once you subscribe to 5-10 opt-in ezines such as
aabusiness-subscribe@yahoogroups.com,
aainet-subscribe@egroups.com, or
free-content-subscribe@yahoogroups.com, you can start submitting your
professionally edited articles that relate to your service or products.
For a list of many more ePublishers in all categories, check out the
"The Fast and Cheap Way to Explode Targeted Web Traffic" e-book.
You will get many emails from other authors too, so make your articles'
email a separate one from your business account. This number one free
publicity will bring many targeted visitors to your site where you
present a link to information about your services or product. This
method works especially well to sell books.
2. You can reach from 10,000 to 500,000 of your targeted audience each
day that you submit an article. These people subscribe to the opt-in ezines and surf the top sites in
their fields to get free information. When your articles get published,
you will be at the top of well-known online small business people who
provide a great service. Remember Bill Gates prediction: After 2000, you
either take your business online, or you won't have one.
3. You will spend far less time promoting online than more traditional
ways. When you spend your time each week writing a short article from 200-800
words (about an hour for each), you can then delegate the submissions to
your low-cost office computer assistant. Total time promoting? Less than
six hours a week. This is the best money I spend because after the
initial submissions, my assistant's time to submit to ezines is less
than 10 minutes per time. And that's to 60 plus opt-in ezines.
Submitting to web sites takes more time, maybe 5-10 minutes for each
site. At first, we sent articles to 10 web sites. Now, we send three
articles to 10 web sites out of 100 total several times a week. Many
sites carry over 100 articles I wrote.
The more, the merrier, because these not only put you in the top ten
sites through the search engines, but bring you many new book buyers and
potential clients.
4. Submitting articles is 7 times as effective as any other promotion
because when you submit many articles, you become known as an expert. As
of July 2005, the web bios included on those web sites put me on over
31,000 other sites. That translates to 3,500 visitors a day, every day.
You may start with just two or three, but each week after creating a new
one with a different angle or audience, this outstanding viral marketing
technique will bring many new opportunities because many of the people
who read them will contact you to publish on their site. See how the
good word spreads?
Submitting articles is part of the "Big Three Marketing
Machine." A special report that illustrates how you can succeed far
more than you dreamed of by coordinating your sales-driven web site,
your articles, and your service and products.
5. You can raise your own ezine subscribers from 10-25 every day you
submit an article to multiple opt-in ezines. These are all listed in a
book your author has researched for you to save you the 40 hours time to
find them in many categories.
If you submit four or five articles a month to 15 ezines, each with
about 1,000 subscribers, you will reach 60,000 readers. The beauty of
this benefit is that your own ezine and articles work as a team, both
catapulting your eventual sales successes. When you put your free offer
for your ezine in your signature file that accompanies each article you
send out, online lookers become online buyers eventually.
After reading six or seven of your ezines, your targeted audience who came to you through these articles, trusts you
more, believes in you, and finally becomes a client or customer.
6. You reach your targeted audience for your service.
Let's say you are a career coach. You write articles that relate to that
topic. You send them to the best 15 opt-in ezines each week (i.e.
business). People subscribe to these because they want and need your
information. That's far better than buying emails because this is your targeted audience--wanting what you have to
offer. They will be far more likely to make more contact with you.
7. You become a household name.
Once thousands of people have read your articles, they will share your
information with their friends and associates--all with web sites that
need new information every week. It's a sad web site that doesn't keep
adding new content each week or so. People won't come back and visit
without this incentive. Once you start hearing from people all over the
world who want to know more about your service, you can become an
international name.
It's not who you know. It's who knows you. The Internet changes your
promotion game in ways you'll appreciate, because you will not have to
spend much time or money promoting.
8. You can promote straight from your home or office.
Right now, I'm looking out my office window to trees, birds, and sunny
skies. Yes, it's San Diego. You too can enjoy promotion more because you
don't have to go out to sell or tell. With just a little training on how
to write these articles fast and powerful, you'll be creating them like
you would a new recipe. Your creativity will expand, and you'll feel
good you promote the easy, fun way.
Adapt my 2005 motto "If it isn't easy and fun, I just won't do
it." Why should promotion be such a struggle? It's natural to share
about our service, but it's easier when we are relaxed in our own
setting. Sure, phone conversations and networking are fun, but not
nearly as productive for the time and money spent as writing and
submitting articles are.
9. This number one promotion technique is viral marketing at its best.
In the beginning weeks, all ten of my articles got published. Friendly
people from all over emailed me asking permission to use my articles on
their sites or in their ezines. Thrilled, I kept track of their email
address after asking permission to send my new articles straight to
their email door. They opted into my ePublishing email group, which grew
from the initial 10 to over 150 names. Now, all of these people receive
my newest, fresh articles each week, and they in turn, send them to
others who like my subject area of writing books, sales letters, and
articles.
For the last four years on Google, I am still #1 position with
"bookcoaching." Like you, I am a one-person business among the
publishing greats. That proves you don't have to spend a lot of time,
money, or be a big company to promote exponentially and reap the
benefits. Listed on 123,000 other sites (grows about 1000 a day), I grew
from being on 900 four years ago.
The amazing thing is I'm a non-techie, who started in fear of the Net,
yet with the help of a few mentors, books and teleclasses, figured out
how to play and succeed. You can too.
10. Just the key words you use in your article titles and copy can put
you in the top 20 Web sites in your field. When my webmaster wanted me to use Overture or Google to buy key words
to optimize my web site's position, I wondered why? It all happened
naturally after thousands of web sites and opt-in ezines published my
articles. Like me you can list them with autoresponders on your site
too.
So, remember, this natural article promotion method works, even for
non-writers because the articles don't have to be complex or
grammatically perfect.
This list could go on, because as one person sees your articles, they
make offers you can't refuse. You will get published in other author's
books such as the shameless promoter, Debbie Allen's new Online
Promotion one, and print magazines, get new teleclass guest appearances,
and even get asked to contribute a column on related sites.
Writing and submitting articles is the friendliest way I know of
promoting online. When you are ready, give it a chance.
| 
